DOXPUB 12-0082-SOP

Summary:

Describes the procedure for review, approval, distribution, tracking, control and archiving all European promotional materials and advertisements that are distributed to external customers. Intended to maintain the appropriate ethical, medical, regulatory, and commercial standards for proper internal review of all promotional communications. The process: a) ensures promotional materials comply with all applicable regulatory, legal, medical, company, and promotion practices guidelines, b) ensures promotion is consistent with approved product strategic plans, c) ensures approved material is distributed to internal and external customers in a timely manner.

Included Sections:

Purpose, Scope, Responsibility, References and Applicable Documents, Materials and Equipment, Health and Safety Considerations, Documentation Requirements, and Procedures

Included Attachments/Appendices:

Promotional Material Approval Form, Promotional Material and Advertising Approval Matrix, Promotional Material Distribution Matrix

About This Document:

This is not a generic template, it's a 8-page procedure that was actually created and used in the Sales & Marketing operations of a FDA-regulated establishment. The company-specific information (names, addresses, some images, proprietary product information, etc.) has been redacted but the content and format have been largely preserved.

Reasons to Buy:

• Use it as a starting point for your own documentation project
• Compare the quality of your documents against your industry peers
• Learn what other companies in your industry are actually doing

Who Will Benefit:

• Sales & Marketing Managers
• Regulatory Affairs Managers
• Executive Management